THE FRENCH BEAUTY COLLECTIVE
Your inspiring solution provider
You are a cosmetics brand, start-up, laboratory, B2B or B2C manufacturer?
You have questions about strategy, innovation, R&D, regulatory, marketing, communication or business?
The 4CX consultancy collective, THE FRENCH BEAUTY COLLECTIVE, can support you across the entire value chain.
Experts in the B2B and B2C product value chain.
A strategic framework and immersion within the teams.
Industry professionals supporting industry professionals.
A network of qualified operational partners that can be activated according to your needs.
Who are we ?
A collective of independent consultants, experienced professionals in the beauty and well-being industry.
Highly experienced professionals, each with between 15 and 35 years’ experience in the industry, who have managed teams in their field: R&D, Formulation, Innovation, Scientific Prospective, Regulatory, Active Sourcing, Product Claims & Performance, Marketing, Communication, Business Subsidiaries.
4CX is a unique collective that will support you strategically, but also in implementing operational action plans with your teams, to achieve visible results.
OUR METHOD
A unique way of working and supporting you.
Needs assessment and Project Framing
Too many consultants don't take the time to listen to their clients. Our team will spend the time required to understand what drives you and translate it with you into a strategic framework to facilitate your access to the B2B or B2C market.
Immersion and Analysis
Our collective doesn't operate in isolation. We need to immerse ourselves within the teams, technical documentation and business data, to understand and analyse the situation. We can then submit our analysis and conclusions to you so that we can reach a shared vision.
Strategic Recommendations
Then comes the executive summary and recommendations phase.. Avec un With a dedicated coordinator and team from start to finish, we answer your needs with efficient, sustainable and innovative solutions that can be applied and involve your teams.
Operational action plan, activation of the 4CX network
What's a strategy without an action plan?
We'll work with you to implement the concrete actions you need to succeed. Through our qualified operational network we will support you with the right expert if necessary (technical, industrial, business, etc.). And we'll be committed to following up!
FOR YOU
A customized service
We work together on your innovation plan, products (formula and offer), the global communication, marketing of the brand and go-to-market strategy.
Our knowledge of the B2B and B2C cosmetics industry means we can support you throughout the product value chain and the access to the market.
Our collective can work with you to promote and communicate your B2B offering.
Equity investors
Do you need a professional opinion on all or part of the business of a beauty or wellness company?
We can advise you during the due diligence stage, to support you make the right investment and takeover decisions.
consultants
from the
cosmetics industry
years’ minimum
experience
per consultant
actionable external
partners from the
4CX network
a 360° support
on the product
value chain
THE FRENCH BEAUTY COLLECTIVE
You need an interaction, an immersion, a recommendation,
an action plan?
WE LISTEN TO YOU
We adapt to you
Customized offers to suit your needs and budget.
Need to have an interaction
Do you have questions and need outside advice to help you see things more clearly?
After selecting the relevant member(s) of the collective, we’ll work with you for 1 hour, half a day, a full day or for a specific period, on a specific stake or a project.
We tailor our services to your needs.
Need a recommendation
Are you at an essential moment in your company’s life and don’t want to make a mistake?
We listen to you, work with you to define the scope of the mandate, collaborate with your teams and analyse the information
We then work together to consolidate our strategic recommendation and action plan.
If necessary, we activate our network of technical or operational partners.
4CX
The french beauty collective
Philippe Msika
INNOVATION & NPD
Bénédicte Françon
MARKETING STRATEGY & DIGITAL B2C
Matthieu Erre
COMMUNICATION B2B & B2C
Remi Laville
BIOBASED INGREDIENTS
Bertrand Sohm
PRODUCT PERFORMANCE & CLAIM SUBSTANTIATION
Aurélie Banco
MAKE-UP FORMULATION
Francoise Audebert
REGULATORY & SAFETY
Philippe Coudière
STRATEGY B2C & INTERNATIONAL DEVELOPMENT
Aline Delobelle
STRATEGY & BUSINESS DEVELOPMENT B2B